Since 2010, Hiiibrand has organized several international professional competition and gained great reputation. It has got the support from over 200 professional organization including ico-D, schools and media from more than 10,000 people over 80 countries covers the field of brand, illustration, type design, product design and photography.
I think ShuYuanSong is the most rigorous and highly completed work. It has clear ideas and purpose of design. Although there are still open issues of the effect of display as a part of Universal Design, the typeface is filled with steadiness and elegance from the detail of the strokes, weights and the structures. It’s a master piece in every aspect.
——Rong Chen, China